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December sales returned to a level consistent with the overall quarterly trend. We're focused on four key priorities that we're confident, we'll need to improve sales trend as we move through 2017. First, achieving more consistent and balanced growth across categories through a more diverse mix of exclusive and proprietary brands and key items at great values along with compelling and entertaining programming. Second, re-accelerating new customer acquisition. Third, extending the ways we reach and serve both current and prospective customers on broadcast and digital platforms. And fourth continuing to reduce costs to fund innovation. Let me update you on these critical priorities and starting with our actions to bring compelling product discoveries to our customers and get back to more consistent growth across categories. Our apparel business rebounded and delivered good year-over-year growth in Q4, led by well established brands, Lori Goldstein and Dennis Basso as well as newer brands like Peace Love World and Belle by Kim Gravel. In the first half of 2017, we're focused on sustaining this momentum with our portfolio of strong lifestyle brands and continuing to fill in assortment gaps to capitalize on key trends. Given for example the strong response to December's launch of Peace Love World, we've been able to quickly expand airtime for this new brand and add new TSVs to the calendar over the next several months.
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